Agency: Adelphi Digital
Role: Design and Art Direction
Front-end Engineer: Vishal Sahody
Back-end Engineer: George Bills
Designcraft is a major supplier and manufacturer of furniture, joinery and showcases located in Canberra. We worked with them to improve their website's brand presence, customer experience and to create a seamless semi e-commerce platform that will help improve their overall business.
Homepage sets the tone and we wanted to highlight the power of their product by using a visual treatment that provides focus and gives the customer how the furniture would look in the context of their living space.
The product detail page offers in in-depth view of the products materials, dimensions and lead time for when to order, while the image gallery provides a visual context of how a product might look in a space.
We designed an interface that is easy to access anywhere so the customer can review the product she's enquiring for effortlessly.
We designed the website to be responsive and improved how customers access the different purchase points by incorporating native gestures and touch.