Commissioned work
Role: Design and Art Direction
Perilune is a high-concept music group whose music is a fusion between electronic and live musicians playing different beats and bass lines. They also include sample tracks of exploration sounds like the Voyager Golden Record or mission control recordings.
I collaborated with Perilune to design a brand identity for them. Perilune means "the point of an elliptical lunar orbit where the distance between the satellite and the Moon is at its minimum". The brand direction is inspired by travel, exploration, and "looking at planet Earth from a distance" — side note: I read that the term for the overwhelming emotions astronauts feel when they look at Earth from outer space is called "The Overview Effect".
Most of the inspirations revolved around 70s/80s space mission and propaganda posters. This interesting period and the man's desire for power translated heavily in graphic design. Their aesthetic was iconic and powerful with bold typography and colours that are striking in contrast. Further viewing on here.
Designing the brand identity meant that it will have to be versatile but also denote a striking story of the period its referencing to. The brand logo illustrates the meaning of the word where a satellite orbits closely to the moon. I enclosed it in a container to make non-digital application easier, like for a patch design which was prevalent in that period.
One of the most exciting part is choosing a typeface that does not need visual explanation. Venera, designed by Joe Prince was the perfect partner to the logo mark.
The brand design comes in different combination of colours. These colour pairings were common in Soviet space posters.
Perilune is currently based in Singapore and if you're visiting, you can check out their schedule and updates here.